AP Business with Personal Finance
Study for the new AP exam, topic by topic.
355 pages that explain every topic in the course framework, with practice sets in exam format, the four free-response types decoded, and a full-length practice exam. Written for the first exam in May 2027.

AP Business with Personal FinanceThe Complete Study Guide
Table of contents
Know the Exam
- How the exam works
- The skills and the command words
- Study plans
Unit 1 · Businesses, Competition, and New Ideas
- What Is a Business?
- Markets and Competitive Advantage
- PESTEL Factors and the Business Environment
- How Do Business Ideas Originate?
- Vision
- Business Ethics
- Organization, Roles, and Responsibilities
- Supply Chains
- Must know, practice sets, and a free-response question
Unit 2 · Marketing
- Marketing to Customers
- Consumer Behavior
- Market Research
- Product
- Price
- Place and Channels
- Promotion and Marketing Communications
- Must know, practice sets, and a free-response question
Unit 3 · Part 1 · Personal Saving and Borrowing
- Saving for Future Purchases
- Borrowing, Credit, and Debt
- Must know, practice sets, and a free-response question
Unit 3 · Part 2 · Business Finance and Accounting
- Accounting and Financial Management
- Business Expenses
- Financial Capital
- The Income Statement
- The Balance Sheet and Net Worth
- The Cash Flow Statement
- Ethics and Financial Reporting
- Must know, practice sets, and a free-response question
Unit 4 · Management and Strategy
- Management and Leadership
- Evaluating Performance Using KPIs
- Strategy and Decision Making
- Strategy Tools: Porter's Five Forces and SWOT Analysis
- Must know, practice sets, and a free-response question
Unit 5 · Personal Goals, Budgeting, and Investing
- Taxes, Net Income, and Budgeting
- Managing Personal Risk
- Planning Savings and Investments for School, a Home and Retirement
- Must know, practice sets, and a free-response question
Free Response and the Projects
- Writing answers that earn points
- Business Canvas Project Exam-Day Validation
- Personal Finance
- Business Concept Application
- Business Decision
- Your Business Canvas Project, and Question 1
- Your Financial Advisor Project, and Question 2
Full-Length Practice Exam
- Multiple Choice
- Your Business Canvas Project
- Free Response
- Section I answer key
- Rationales
- Scoring guidelines and sample responses
Formula Sheet
Glossary
Answers and Explanations
E-book
The Complete Study Guide
$44.99
- Full-color PDF, licensed to you
- Reads on any phone, tablet or computer
- Download link the moment you pay
E-book bundle
Study Guide + 5 Practice Exams
$54.99 save $9.99
- Both full-color PDFs, licensed to you
- Learn the course, then test yourself
- Download links the moment you pay
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